By creating the responsible tourism charter, Morocco commits to making tourism an "instrument of peace and international understanding".
"Tourism is firstly a bridge between peoples and civilizations, an act of mingling peoples and cultures and, by its nature, an openness to the other and to modernity. Clean and responsible tourism, as it is respectful of mankind, nature, the environment and the rules and laws which govern the area." His Majesty King Mohammed VI has made tourism one of the national priorities with a clear focus: responsible tourism. The "Vision 2010" plan sets out precise measures and actions to enable fulfillment of the objective of tourism which fully plays its role in the country's development. Among the numerous initiatives is the Moroccan Responsible Tourism Charter, extracts of which include:
Respect for Values
"The key tourism development players must ensure that sufficient attention is drawn to the traditions and the culture of regions and inhabitants."
Respect for cultural wealth
"The tourism business must be designed so as to allow supervision and development of the traditional cultural, craft and national heritage products, and not causing their standardization or impoverishment."
Respect for the environment
"It is the duty of all those involved in tourism development to protect the environment and natural resources as part of the objective for continuous and sustainable economic growth, in order to fairly satisfy the needs and aspirations of present and future generations."
Respect for childhood
"Exploitation of human beings in any form, particularly sexual, and especially when it targets children, attacks the fundamental objectives of tourism and represents a negation of it."